There are many watches brands in the world, while only a few of them are really well known. So for those which you do not know, can you define them “ bad watch”? of course you can not. Because it is not only linked to publicity, sometimes the popularity of exquisite fake watches is various in different places.
Of course, high visibility itself can explain some things. They can have such a high visibility which must have their own advantages. Just like Breitling copy watches with Swiss movements, they can be so popular among male customers which might be due to their design style.
So what kind of watch can be said “great”? Actually, it does not have definition. Only what you like is the best. For example, some people like Breitling Transocean replica watches with black dials, so for them, Transocean watches could be said great.